MKT 201 - Principles of Advertising

Institution:

Quincy College

Subject:

Description:

A study of basic advertising principles, physical construction of the advertisement, and organization of the advertising business. The course includes a study of advertising media including newspapers, magazines, radio, point-of-sale displays, and outdoor advertising, together with criteria for evaluating the effectiveness of current advertising. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.quincycollege.edu

Phone Number:

(800) 698-1700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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