MKT 241 - Advertising

Institution:

Mount Wachusett Community College

Subject:

Description:

3 credits This course focuses on the role of advertising as a communications component in the marketing process. Topics include advertising agency operations, product and media research, media selection and buying, integrated marketing communications, and the creative process. Students will examine case studies and develop ad campaigns. Prerequisites: ENG100, RDG100, MAT100, or placement. Spring and fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

MWCC.EDU

Phone Number:

(978) 632-6600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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