BUS 213 - Principles of Marketing

Institution:

Genesee Community College

Subject:

Description:

Credits: 3 Catalog Description: Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Case studies and team projects enhance course concepts. Not open to students with credit in BUS102.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.genesee.edu

Phone Number:

(585) 343-0055

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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