BUS 108 - Customer Relationship Management

Institution:

Genesee Community College

Subject:

Description:

Credits: 3 Catalog Description: Examines business strategies which anticipate and manage customer needs to improve revenue and profits by maximizing customer satisfaction. Analyzes the impact of changing competitive forces such as globalization, e-business, and convergence of industries.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.genesee.edu

Phone Number:

(585) 343-0055

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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