BU 141 - Marketing

Institution:

Fulton-Montgomery Community College

Subject:

Description:

Introduction to the basic principles and terminology used in the marketing field. Familiarity with the variety of environmental factors that influence marketing decisions as well as the importance of a customer-oriented philosophy of doing business. Topics covered include: determining market opportunities, environmental analysis, consumer buying behavior, as well as product planning, promotion, distribution and pricing. The importance of market research is also discussed. Hours of class per week: 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

fmcc.edu

Phone Number:

(518) 762-4651

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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