CM 215 - Introduction to Advertising

Institution:

Fisher College

Subject:

Description:

Prerequisite/Co-requisite:: CM203 or MK201 This course provides an introduction to the principles and background of the field of advertising. All major forms of media will be studied including TV, radio, print and internet. Target market selection, advertising objectives, message development and media planning will be explored. 3 Credit Hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fisher.edu

Phone Number:

(617) 236-8800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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