TH 201 - Hospitality/ Tourism Sales and Marketing

Institution:

Fisher College

Subject:

Description:

Prerequisite: TH 101 This course examines the process and activities required to market and sell the tourism and hospitality product. Such concepts as the psychology of the traveler, marketing mix, communication, advertising, sales function and the sales interview are addressed thoroughly.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fisher.edu

Phone Number:

(617) 236-8800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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