MK 301 - Marketing Research and Analysis

Institution:

Fisher College

Subject:

Description:

Prerequisites: MK 201, MG 201, and MA 121. This course focuses on and examines the critical need for customer and market information and the tools and methods available to collect and analyze that information. Topics include identifi cation of information needs; market and consumer analysis; methodology for collection of information; and analysis of data relative to marketing issues. Reviews data and key marketing concepts to help students learn more about marketing research tools and uses. Use of the Internet will also help demonstrate how to gather market research data more quickly and effi ciently.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fisher.edu

Phone Number:

(617) 236-8800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.