FM 220 - Retail Management

Institution:

Fisher College

Subject:

Description:

The strategic approach to retailing, and planning to meet objectives is the basis of sound retail management. This course examines the management strategies within the retail industry. The key topics include market research, target customer identifi cation, store location analysis, merchandise management, the impact of retailing on the economy, promotional strategies, human resource and fi nancial management. A detailed plan including website and internet channels of distribution for a prospective retail operation is required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fisher.edu

Phone Number:

(617) 236-8800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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