RM 33 - Salesmanship

Institution:

CUNY Kingsborough Community College

Subject:

Description:

Principles of selling based on modern marketing concepts. Consumer needs and desires combined with company objectives, contributions of the behavioral sciences to the study of consumer behavior and buying patterns, organization and control of wholesale, industrial, and retail sales.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kbcc.cuny.edu

Phone Number:

(718) 368-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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