BA 10 - Business Administration: Introduction to Business

Institution:

CUNY Kingsborough Community College

Subject:

Description:

The dynamic world of the business environment. Included are: the business organization, from the sole proprietor (entrepreneur) to the corporate entity; four functions of management (planning, organizing, leading and controlling); four elements of the marketing mix (product, price, promotion and distribution). Practical applications of management and marketing skills in small business, and in large corporations, the profit motive as a key feature in the American free enterprise system, legal aspects of operating a business, and the role of computers in business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kbcc.cuny.edu

Phone Number:

(718) 368-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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