MRKT 305 - Marketing Research

Institution:

Roger Williams University

Subject:

MARKETING

Description:

Prerequisite: MRKT 200Examines the nature and scope of fundamental marketing researchas part of the problem-solving and decision-making process of themarketing manager. Includes problem-defining and data-gatheringtechniques, data analysis, interpretation, and utilization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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