BUSINES G185 - International Marketing

Institution:
Golden West College
Subject:
Description:
(Same as: Marketing G185) An examination of the environment and operations of global marketing, including the international marketing mix; product, pricing, placement and promotion, as well as emerging issues in international trade, such as the globalization of markets, standardization vs. adaptation and the cultural environment of business. Lecture. Optional pass/no pass or grade. Transferable to CSU.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(714) 892-7711
Regional Accreditation:
Western Association of Schools and Colleges
Calendar System:
Semester

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