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Institution:
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Golden West College
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Subject:
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Description:
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(Same as: Marketing G185) An examination of the environment and operations of global marketing, including the international marketing mix; product, pricing, placement and promotion, as well as emerging issues in international trade, such as the globalization of markets, standardization vs. adaptation and the cultural environment of business. Lecture. Optional pass/no pass or grade. Transferable to CSU.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(714) 892-7711
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Regional Accreditation:
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Western Association of Schools and Colleges
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Calendar System:
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Semester
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