BMK 101 - Introduction to Marketing

Institution:

Connecticut State Community College Asnuntuck

Subject:

Description:

A general introduction to the marketing concept. Topics include discussion of the strategy development of the product, price, place, and promotion elements of the marketing mix. Students should be able to read and write above the ENG 100 level. Offered every semester. (Formerly BUS 115.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acc.commnet.edu

Phone Number:

(860) 253-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.