BMK 221 - Sales Management

Institution:

Connecticut State Community College Asnuntuck

Subject:

Description:

Studies the persuasive techniques used in personal selling. Discussion focuses on the steps in the sales process, the management of that process, and the role of sales within the Promotion element of the marketing mix. (Formerly BUS 156.) Prerequisite: BMK* 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acc.commnet.edu

Phone Number:

(860) 253-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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