BADM 19 - Marketing

Institution:

Barstow Community College

Subject:

Description:

Survey of major marketing methods, institutions and practices, distribution of goods and services from producer to consumer. Trade channels, agencies of distribution, trends in marketing practices. Role of the consumer in marketing process. Market research, product planning, pricing, marketing costs and marketing legislation. Grades: Option (A-F), P/NP. Degree Applicable Credit. Major Applicable. CSU 3.000 Credit Hours 54.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Comp Asstd Instr/Distance Lrng, Video one-way (ITV, VCR) Barstow College College Business & Workforce Develop Division Business Administration Department Course Attributes: BCC Certif-Management, Course is not Basic Skills BADM 2 Business Law II Law as applied to business transactions, personal property and bailments, sales, commercial paper, secured transactions, creditor's rights, insurance agency and employment. Study of the Uniform Commercial Code and California Law through representative cases. Grades: Option (A-F), P/NP. Degree Applicable Credit. Major, Area of Emphasis, and Gen Ed Applicable. UC/CSU 3.000 Credit Hours 54.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Comp Asstd Instr/Distance Lrng Barstow College College Business & Workforce Develop Division Business Administration Department Course Attributes: Course is not Basic Skills, CAPP Reading comp (3 disc) BADM 5 Introduction to Business Survey of functions, objectives, organization, and structure of business within the American free enterprise system. Grades: Option (A-F), P/NP. Degree Applicable Credit. Area of Emphasis and Gen Ed Applicable. UC/CSU 3.000 Credit Hours 15.000 TO 54.000 Lecture hours 39.000 Other hours Levels: Undergraduate Schedule Types: Lecture, Comp Asstd Instr/Distance Lrng, Video one-way (ITV, VCR) Barstow College College Business & Workforce Develop Division Business Administration Department Course Attributes: CSUC-Non-Western Context, BCC-Social Sciences-A, Course is not Basic Skills, CAPP Reading comp (3 disc)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.barstow.edu

Phone Number:

(760) 252-2411

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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