SUMA 9484 - Marketing

Institution:

City College of San Francisco

Subject:

Description:

An overview of marketing as distribution of goods and services. Topics include the contemporaneous marketing environment, identifying consumer needs, product strategy, channels of distribution, wholesaler, retailer, sales promotion, advertising, personal selling, pricing strategy, and international marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccsf.edu

Phone Number:

(415) 239-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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