HLTH 42 - Introduction to Social Marketing for Health

Institution:

City College of San Francisco

Subject:

Description:

Lec-1.. .. .. .. .. .. .. .. .. .. .. .. .. ... .. .P/NP available An overview of the field of social marketing - the application of commercial marketing techniques to promote public health. Students will review concepts of social marketing, and analyze examples of local and international campaigns which use social marketing principles to promote the health of specific communities. The class will select a health topic of mutual interest, and identify key steps for the development of social marketing materials which address the issue. CSU

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccsf.edu

Phone Number:

(415) 239-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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