BMK K 103 - Principles of Retailing

Institution:

Connecticut State Community College Three Rivers

Subject:

Description:

Prerequisite: Placement score indicating ENG* K100 level or completion of ENG* K094 with a "C#" grade or better. This course covers a practical introduction to the principles and practices of retailing in today's competitive environment. Elements of retail marketing and management are studied including merchandising, store organization and policies, buying, promotion, image creation, pricing, and customer service. Additional concepts such as trends in retailing, site selection, and personnel policies are also discussed. Students utilize case studies and examples drawn from actual, current retailing activities. They also create their own retail store business plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.trcc.commnet.edu

Phone Number:

(860) 886-0177

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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