MKTG 218 - Retail Management

Institution:

Hudson Valley Community College

Subject:

Description:

Fall, Spring, DL This course is designed to prepare the student for good retail planning and decision making. Topics covered include consumer behavior, information systems, store location, operations, service retailing, retail institutions, franchising, and computerization. The course also includes a section on the comparison of "brick and mortar" stores to "click and mortar" stores. An upto- the-minute approach is utilized to best prepare students for the current market economy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hvcc.edu

Phone Number:

(518) 629-4822

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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