MKT 43 - Principles of Advertising

Institution:

CUNY Bronx Community College

Subject:

Description:

Introduces advertising as a fundamental business function and as a creative outcome of the marketing strategy. This course addresses a wide variety of conceptual and technical issues, including consumer behavior, market segmentation, advertising planning and research, media and budget considerations, copywriting, art direction and production, and sales promotion. Prerequisite: MKT 11.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bcc.cuny.edu

Phone Number:

(718) 289-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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