MKT 18 - Consumer Behavior

Institution:

CUNY Bronx Community College

Subject:

Description:

Explores the impact of cultural, social, economic, and psychological influences on consumer decision-making. Highlights the importance of understanding consumer behavior in formulating and implementing the marketing strategy and traces key stages of the consumer decision-making process. Prerequisite: MKT 11.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bcc.cuny.edu

Phone Number:

(718) 289-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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