MKT 41 - Management of Retail Operations

Institution:

CUNY Bronx Community College

Subject:

Description:

Examines the role of retailing within the larger marketing system and focuses on strategic aspects of retailing. The management decision-making process with respect to key areas, such as growth and diversification strategies, financial planning, store location, merchandising management, human resources management, advertising and sales promotion are explored. Prerequisite: MKT 11.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bcc.cuny.edu

Phone Number:

(718) 289-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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