MKT 47 - E-Marketing

Institution:

CUNY Bronx Community College

Subject:

Description:

Based upon established marketing thought and practice, this course focuses on the impact of the World Wide Web on the formulation and implementation of the marketing strategy. The role of the Web in market analysis as well as in product, promotion, pricing, and distribution strategies is explored. New E-business models designed to increase the efficiency of traditional marketing functions are also examined. Prerequisites: ENG 01 and RDL 01 if required; MKT 11. Corequisites: ENG 02 or RDL 02 if required; DAT 10 or permission of department.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bcc.cuny.edu

Phone Number:

(718) 289-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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