MKT 208 - Service Marketing

Institution:

Gwinnett Technical College

Subject:

Description:

This course defines the service industry and illustrates how to utilize methods of reaching and Maintaining customers. Topics include: service industry classifications, strategies in balancing demand and capacity, developing a marketing plan, customer loyalty, technology, and trends. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (F)

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.GwinnettTech.edu

Phone Number:

(770) 962-7580

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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