MKT 228 - Advanced Marketing

Institution:

Gwinnett Technical College

Subject:

Description:

This course gives an in depth study of marketing research, consumer behavior, and Marketing management strategies in a complex global environment Topics include: marketing research, consumer behavior, strategic management competitive advantage, and market segmentation. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (Su)

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.GwinnettTech.edu

Phone Number:

(770) 962-7580

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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