COM 217 - Writing for Advertising and Public Relations

Institution:

Connecticut State Community College Norwalk

Subject:

Description:

Prerequisite: ENG 101. 3 credits formerly MC 203 Writing for Advertising and Public Relations Identifying creative ideas for advertising and public relations campaigns and executing them with compelling, well-crafted writing is the primary focus of this course. Working in teams and individually, students will create campaigns for a variety of products, services and social causes in print, radio and television media. They will present their work to the class and participate in discussions of the other students' work. In addition to building writing skills, the course will provide a solid understanding of what it is like to work in the advertising and public relations fields.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncc.commnet.edu

Phone Number:

(203) 857-7060

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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