SM 309 - Sport Promotion and Media

Institution:

Mitchell College

Subject:

Description:

3 credits (spring) Prerequisites: SM207 This course provides a detailed examination of the 5th "P" in the sport marketing mix +romotion. This course will explore sport promotion and all the products offered as tools to promote the sport product. Areas covered include promotional merchandising products, promotional events, the media, sponsorship and endorsement. A detailed examination of the relationship between media and sport - including print media and electronic media mediums.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mitchell.edu

Phone Number:

(860) 701-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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