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Institution:
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Connecticut State Community College Norwalk
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Subject:
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Description:
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3 credits Defines the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention services.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(203) 857-7060
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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