BMK 241 - Principles of Advertising

Institution:

Connecticut State Community College Norwalk

Subject:

Description:

Prerequisite: BMK 201. 3 credits formerly BU 203 Principles of Advertising. Fall semester only This course examines the impact and role of advertising in marketing, business and society. Emphasis is placed on the marketing characteristics of the major media (television, radio, print) and the creative aspects (art and copy) of an advertising campaign. Within a defined set of parameters, students are expected to form an advertising agency and develop a comprehensive marketing and advertising campaign for a product or service of their choice.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncc.commnet.edu

Phone Number:

(203) 857-7060

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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