BU 332 - Advertising

Institution:

Mitchell College

Subject:

Description:

3 credits (spring) Prerequisites: BU124 & BU310 This course examines the functions and roles of promotional strategies in the context of the marketing concept. Emphasis is placed on the role of advertising as a part of the marketing plan. Case studies and projects provide experience in developing creative advertising and promotional strategies with the use of such media as television, radio and print.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mitchell.edu

Phone Number:

(860) 701-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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