BUS 201 - Principles of Marketing

Institution:

Warren County Community College

Subject:

Description:

3 cr. LEC 3 hrs. Coreq.: ENG 042 or appropriate placement test score This course examines marketing functions and institutions involved in the commercial distribution of various classes of goods from producer to consumer. Pricing, channels, consumer motivations, advertising and promotion, logistics, and statistical methodology are studied to provide a comprehensive marketing overview.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.warren.edu

Phone Number:

(908) 835-9222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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