BUS 112 - Principles of Marketing

Institution:

The College of Westchester

Subject:

Description:

This course surveys the general nature of marketing concepts, process, organization and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society's interaction with the dynamics of marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cw.edu

Phone Number:

(914) 948-4442

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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