HOSP 330 - Hospitality Strategic Mktg

Institution:

SUNY College of Technology at Delhi

Subject:

Description:

This course is designed around a thorough analysis of employing marketing strategies to gain sustainable competitive advantages within the hospitality industry. Emphasis is placed on internal analysis, assessment of market structure, competitor evaluation, and strategic planning and implementation within a global hospitality market. Case studies are employed to evaluate current trends and assist in applying the theoretical class material to real-world applications. Prerequisite: BUSI 245 or BUSI 262 or HOSP 215 (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture, WEBCT Based, Distance Learning Hospitality College Hospitality Management Division Hotel & Resort Management Department Course Attributes: GMBA Elective

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delhi.edu

Phone Number:

(607) 746-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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