HOSP 215 - Hospitality Marketing

Institution:

SUNY College of Technology at Delhi

Subject:

Description:

This course provides students with an overview of basic marketing and sales principles and their application to the hospitality industry. This applied marketing approach to the sales and marketing of the hospitality industry and its specialized products provides students with specific industry methods, trends, and attitudes required to successfully market and sell within the hospitality industry. The major components are reviewed, including industry marketing definitions, principles, and sales tools. Prerequisite: None (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Hospitality College Hospitality Management Division Hotel & Resort Management Department Course Attributes: GMBA Elective, Hosp BBA/AAS Culinary Elective

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delhi.edu

Phone Number:

(607) 746-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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