BUSI 255 - Principles of Advertising

Institution:

SUNY College of Technology at Delhi

Subject:

Description:

Advertising as a tool in the marketing of products and services is studied. The course provides the fundamentals of advertising and an examination of the decision sequence framework that a marketing manager would follow in the development of an effective advertising campaign. Prerequisite: BUSI 245 or HOSP 215 or permission of the instructor (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Accounting Assoc Tech Elective, Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective, Park & Rec concentration Elect

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delhi.edu

Phone Number:

(607) 746-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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