BUS 622 - Customer Acquisition

Institution:

Miami University-Hamilton

Subject:

Description:

Introduces students to the basic concepts involved with the customer acquisition process. The topics covered: market segmentation, pricing and profitability analysis, product and service promotion, and customer relationship management.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.regionals.muohio.edu

Phone Number:

(513) 785-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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