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Institution:
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Paul Smiths College of Arts and Science
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Subject:
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Description:
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3 Credit Hours Fall Sem. A course that applies new organizational management techniques to a dynamic, specific segment of the tourism market. Students will discover the unique nature of resorts, the market segments attracted, the complexity of customer service options needed to sustain a market share, and the environmental characteristics that give each resort its differentiation. Heavy emphasis is placed on marketing principles as applied to these destinations. Prerequisite(s): MGT 300 Principles of Management or MKT 300 Principles of Marketing or Sales.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(518) 327-6000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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