MGT 325 - Franchising

Institution:

Paul Smiths College of Arts and Science

Subject:

Description:

3 Credit Hours d.b.a. Franchising provides many with an opportunity to reach the "American Dream" of becoming an entrepreneur. Tying in with a "flag" operation allows private entrepreneurs to take advantage of the experience and image that a brand brings to the table. For the small firm with multiple outlets, the opportunity to continue expansion and gain substantial market share through franchising a concept is quite enticing. This course offers students an opportunity to become familiar with the systems, legal issues, financing opportunities, and strategies for promotion that exist in the U.S. for franchise concepts. (3 hours lecture). Prerequisite: Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.paulsmiths.edu

Phone Number:

(518) 327-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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