MKT 300 - Principles of Marketing & Sales

Institution:

Paul Smiths College of Arts and Science

Subject:

Description:

3 Credit Hours Fall/Spring Sems. Students are introduced to the functions of a marketing system to gain a better understanding of the consumer and industrial market place. Different strategies necessary to market a product or service are discussed from scientific and practical viewpoints. Topics discussed include product planning and development, quality, pricing promotions, and channels of distribution. (3 hours lecture). Prerequisite: Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.paulsmiths.edu

Phone Number:

(518) 327-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.