MKT 310 - Retailing

Institution:

Paul Smiths College of Arts and Science

Subject:

Description:

3 Credit Hours d.b.a. Consumers still drive the U.S. economy. Retailing today is at an interesting crossroads. As consumers spend ever more of their disposable income, the industry that exchanges that tender for goods is faced with unique opportunities. Franchising, niche marketing, aggressive point-of-sale merchandising, the use of the Internet, and competitive pricing strategies combine to make the exchange of goods for money a complex science. This course will prepare students for entrance into the dynamic, fascinating, psychologically- driven, fast-paced and ever-changing retail business sector. (3 hours lecture). Prerequisite: Principles of Marketing (MKT 300).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.paulsmiths.edu

Phone Number:

(518) 327-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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