MKA 2021 - Principles of Salesmanship

Institution:

St. Johns River State College

Subject:

Description:

(3 Credits--3 Hours) Prerequisite: None. This course is an introduction to the professional side of salesmanship. There is an emphasis on the role of salespeople in the free enterprise system, application of sales principles, components of the sales presentation, and an introduction to sales management, buying motives, customer approach, and sales techniques. Students are required to make a sales presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjrstate.edu

Phone Number:

(386) 312-4200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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