MKA 2511 - Advertising

Institution:

St. Johns River State College

Subject:

Description:

(3 Credits--3 Hours) This course is a study of advertising as a marketing tool. It provides the knowledge of the modern advertising principles and practical application of media used in advertising from marketing, communications, consumer and legal viewpoints. Course activities will enhance skills in both advertising and personal selling. An emphasis will be placed on the creation of the message with creative design and development, media selection, sales promotion, and planning, coordinating, controlling and evaluating the market campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjrstate.edu

Phone Number:

(386) 312-4200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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