MKT 42 - Retail Management

Institution:

Riverside City College

Subject:

Description:

CSU Prerequisite: None. Merchandising analysis of the changing concepts and business objectives of retailing. Management philosophies, strategies, and functions (from individual to multi-unit firms). Social and economic forces on decisions concerning location and operational policies. Analysis of forms of retailing, such as foods, motels, service stations, and direct channels. 54 hours lecture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rcc.edu/riverside/

Phone Number:

(951) 222-8000 ext 8979

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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