BUS 43 - International Business- Marketing

Institution:

Riverside City College

Subject:

Description:

CSU Prerequisite: None. Advisory: BUS-10 or MKT-20. Presents the problems of marketing in the international marketplace and how marketers approach and solve them. The course focuses on concepts and principles by teaching the theory and practice of international marketing. Included are: the United States international marketing position, market entry strategies, analysis of foreign markets, culture and marketing, product, pricing, distribution, promotion and sales. 54 hours lecture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rcc.edu/riverside/

Phone Number:

(951) 222-8000 ext 8979

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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