MKT 103 - Principles of Selling

Institution:

SUNY Westchester Community College

Subject:

Description:

This course explores the importance and role of the professional sales associate, principles and techniques of selling, analysis of characteristics of a good sales associate; study of psychological principles of selling; application of the principles; wholesale, specialty and retail sales associates, career opportunities for the professional sales associate. Involves four selling presentations by the student. Class hrs. 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunywcc.edu

Phone Number:

(914) 606-6600

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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