MKT 201 - Marketing Management

Institution:

SUNY Westchester Community College

Subject:

Description:

Basic consideration of policies and procedures affecting the application of basic marketing principles to all elements of the marketing mix. This includes research, new products, selections of the channels of distribution, pricing, merchandising, and the legal aspects of marketing. Class hrs. 3. Prerequisite: MKT 101 Marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunywcc.edu

Phone Number:

(914) 606-6600

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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