MKT 203H - Advertising- Honors

Institution:

SUNY Westchester Community College

Subject:

Description:

Development and social importance of advertising; economic and legal aspects; psychology of advertising; the advertising agency and how it works; the advertising manager; major media: newspapers, magazines, radio and television; types of copy; advertising campaigns, research pertinent to advertising effectiveness; analysis of topography media, production, and appropriateness of advertising. Class hrs. 4. Prerequisite: MKT 101 Marketing or permission from the Curriculum or Department Chairperson.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunywcc.edu

Phone Number:

(914) 606-6600

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.