MRKT 202 - E- Commerce

Institution:

Raritan Valley Community College

Subject:

Description:

Prerequisite: MRKT 101 - Principles of Marketing or permission of instructor. To succeed in today's dynamic business environment, a marketing manager must understand how electronic business systems can enhance a business's relationship with its customers. This course explores the complexities of electronic commerce. Business opportunities, challenges, and management strategies for success will be examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.raritanval.edu

Phone Number:

(908) 526-1200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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