MRKT 231 - Advertising

Institution:

Raritan Valley Community College

Subject:

Description:

Prerequisite: MRKT 101 - Principles of Marketing or permission of instructor. This course provides a basic understanding of the field of Advertising. Topics to be covered include: procedures and policies for planning and preparation of advertising, selection of media, coordination of advertising, sales promotion and display.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.raritanval.edu

Phone Number:

(908) 526-1200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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